Toys get sex change, because 90 % of the children buying Lego toys were boys, the Danish-based company that produces them decided to offer a version featuring pink Lego blocks in order to attract more female customers.
The new “girl” version of LEGO has been a commerical success.
Market Watch writes:
Though some questioned the need for a version with pink blocks, “Lego Friends,” introduced in January 2012, proved to be a huge hit. Girls now account for 25% of purchases, and helped to increase overall sales for Lego by 25% last year, to $4.2 billion, according to results released last week. “Lego Friends” requires the same skills as “Lego Star Wars” and “Lego Kingdoms” for boys, but features less martial themes, and include tree houses, civic parks, dolls houses and pet salons.
Still not everyone is pumped about the gender specific LEGO. Tolong Share ya ^^