Big Bang Theory four years, When the cast of "The Big Bang Theory" first appeared at PaleyFest in 2009, their sitcom wasn't even among the top-40 rated shows in the United States.
Last week's first-run "Big Bang" episode topped the list in viewers most coveted by advertisers, those ages 18-49; and it was the second most-watched show overall (behind "NCIS") with more than 20 million viewers.
What made "Bang" so much bigger? Credit syndication. Reruns of the show have been almost impossible to avoid since local stations and cable network TBS debuted them in September 2011 — introducing the series and hooking millions of viewers who didn't catch episodes the first times around on CBS.
By | Associated Press
CBS is a division of CBS Corp.; TBS is owned by Time Warner Inc.
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